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ELEMENT leverages HAFARY's 40 years of global material sourcing and ELEMENT China Group's 20 years of product research, ensuring high-quality, innovative ceramic solutions tailored for the market.
By collaborating with renowned international design firms, ELEMENT curates exceptional tiles with diverse colors, patterns, and textures, elevating functional tiles to artistic masterpieces that meet modern aesthetic needs.
ELEMENT prioritizes quality and integrity in its enterprise development, consistently delivering superior products and services that enhance user experiences while ensuring healthy, beautiful living spaces for consumers.
ELEMENT, established in 2017 as a joint venture between HAFARY and ELEMENT China Group, merges global material sourcing and European tile research, promoting a design-driven branding approach in China's ceramics industry.
ELEMENT focuses on "functional value tiles," leveraging high-quality suppliers and advanced design collaborations to produce products rivaling Italian ceramics, including the artisanal brand fuoriformato and subsidiary brand ITAELEMENT.
ELEMENT prioritizes "Quality" and "Integrity," driving innovation through design and technology to create diverse, functional products that enhance user experience and promote healthy, beautiful living spaces.
ELEMENT, founded in 2017, is a joint venture founded by Singapore listed company HAFARY and ELEMENT China Group.