ELEMENT, founded in 2017, is a joint venture founded by Singapore listed company HAFARY and ELEMENT China Group. By combining HAFARY's over 40 years of global material sourcing experience with ELEMENT China Group’s more than 20 years of European top tile product research experience, under the continuous drive of design and technology, ELEMENT has developed a new type of branding amount the China's architectural ceramics industry -- Brand Driven by Design.(BDD)

ELEMENT, focusing on "functional value tiles", has selected high-quality domestic and foreign suppliers and brands to create a systematic "supply chain management platform". By collaborating with a renowned international design firm, ELEMENT has meticulously curated a selection of colors, patterns, textures, and applications. Leveraging cutting-edge technology and superior craftsmanship, ELEMENT has successfully crafted products that rival high-end imported Italian ceramic tiles. Furthermore, it has carefully curated top-tier tiles and introduced fuoriformato, an Italian brand known for its artisanal hand-painted slabs offering consumers decorative wall and floor materials that blend functional and artistic excellence. In tune with the latest trends, Element also unveiled its subsidiary brand ITAELEMENT, distinguished for its exceptional value, establishing a multifaceted brand portfolio to cater to the diverse needs of customers.

ELEMENT, has taken "Quality" and "Integrity" as the way of enterprise development, and continues to create products and services that offer an unparalleled user experience. Embracing innovation at its core, Element drives progress through both design and technology. By offering a more diverse product mix, harmonious color pairings, and superior functionality, ELEMENT provides consumers with comprehensive spatial application solutions that are richer, more ideal, and more flawless. This commitment creates healthy, comfortable, safe, and beautiful living spaces that embody a refined aesthetic for life.

ELEMENT has committed to "Become a Chinese brand that worthy of respect by the world".