Embrace the era of great change, or cling to old ways and remain stagnant? Faced with this historic question, Element once again makes a choice – to adapt to future changes and drive steady and far-reaching new development through change.
Since its inception in 2017, Element has achieved remarkable breakthroughs, transcending from a state of nonexistence to one of excellence. This ascent has been propelled through ceaseless enhancements to its product structure system, combining independent research and development with the integration of high-end imports. Element has also expedited the establishment of a diverse service provider network and spearheaded the creation of the esteemed TREND HUB, an avant-garde hub for home design experiences. Notably, Element’s successful initiation of the International Ceramic Manufacturing Hub Sdn Bhd (ICMH MY) has garnered tremendous acclaim from the Singapore-listed company, Hafary Group.
Recently, Hafary Group, once again, issued a comprehensive “blueprint” to Element, synergizing advantageous resources, consolidating manpower, material assets, and financial capital, and amplifying investments in the Element project. This strategic move delineates the brand’s development outlook for the upcoming five to ten years.
As Element embarks on the next phase of its journey, the successful ignition and production at the Malaysia ICMH herald a new chapter in the brand’s development.
Mr. Banson, the Chief Product Officer of Element, with his extensive research experience spanning over two decades in the realm of European ceramic tile products, now assumes personal stewardship over the brand’s research and development endeavors at ICMH. He continues to deepen and refine Element product structure, delivering products that are healthier, more comfortable, safer, and of superior quality to discerning global consumers, all while enhancing the overall living experience.
In the current landscape, overall demand for building materials in China is entering a phase of subdued growth. Intertwined with unfavorable factors such as a real estate downturn, waning consumer spending, and escalating energy prices, the question arises – how will Element find new growth opportunities in an already saturated market?
In response, Mr. Island, endowed with extensive expertise in top-tier supply chain management, has been mobilized by Hafary Group in Singapore to spearhead Element’s elite task force. Leveraging the group’s resource advantages, brand prowess, product distinctions, and supply chain efficiencies, this initiative aims to empower Element’s service providers to explore uncharted paths, identify pivotal breakthroughs on the “second growth curve,” vigorously expand into untapped markets, and pave the way for newfound strength.
With unwavering belief in the further support from Hafary’s diverse resources, bolstered by Mr. Wei Banson’s profound research acumen in the ceramic field and Mr. Island’s decade-long experience in supply chain management, Element is poised to accelerate the construction of a novel development pattern characterized by a dual circulation centering on both domestic and international markets. Such endeavors will propel the brand towards a transformative leap, transcending excellence to attain eminence.
While five years may be modest in the lifespan of a brand, it bears an indomitable force – a refusal to remain dormant or complacent. For Element, with aspirations yet to be realized, how could they settle for mediocrity? Only through dynamic adaptation, resolute response to new challenges, and embracement of transformation can new opportunities bloom amidst crises and new horizons unfold in the ever-evolving sphere.
